Great Alternatives toGoogle Analytics

Great Alternatives to Google Analytics

It is known to every online marketer that analytics is vital to comprehend why your visitors behave in a particular fashion. It will not be possible to improve your website if you do not closely monitor how the users are interacting with your site. Google Analytics holds the top position when it comes to web analytics. Besides being free, it is likewise extremely widespread and popular. However, it can sometimes be a little invasive and hard to use. In case you do not like the idea of Google accessing all your data and are in need of additional functionality, it will be a good idea to look for Google Analytics alternatives which we have mentioned below.

Piwik PRO Analytics Suite

This one is a privacy-friendly Google Analytics alternative. It is an appropriate choice for sectors handling sensitive customer information such as government, finance, or healthcare. It should be checked out by every company searching for an analytics tool aligned with data protection regulations.

PPAS will allow you to evaluate the customer's complete journey across mobile, desktop, apps, and intranet. You will not come across many analytics products offering tracking of secured areas at present. Moreover, they function under extremely stringent security regulations.

One doesn't need to be an expert for using this particular Google Analytics alternative. The company is known to provide product training to their clients and consulting if any challenge does arise.

SE Ranking

This one happens to be a comprehensive marketing tool that provides you with in-depth website analysis. SE Ranking will enable you to find out who is visiting your website, from where you are receiving traffic, plus track the most essential metrics of your site and your rivals.

It offers many useful features like tracking your backlink profile, generating comprehensive analytics reports, monitoring your website rankings, monitoring your competitors, and social media activity.

It allows you to create better websites while providing data points to your customers regarding their websites. It likewise comes with an extremely clean interface which helps anybody to comprehend data easily.

SE Ranking has diagrams and graphs for various types of info, which is easy to understand. Moreover, its marketing plan provides valuable guidelines based on the analysis of your site.

Finteza

This one happens to be a top-quality web analytics tool that allows you to generate effective conversion funnels, track plus analyze website traffic, create advertising campaigns and landing pages. Finteza is known to offer lots of information based on bounce rates, the time spent on a particular page, top-performing webpages, conversions, traffic from some particular sources, software and devices used, plus social and demographic data.

It features multi-step traffic quality measurement, which consists of user behavior analysis, advanced botnet analysis, precise tracking technology, and accounting algorithms for detecting several types of low-quality traffic in real-time from each channel.

The most notable thing regarding Finteza happens to be its ability to create and analyze a funnel for every individual who will be converting on your site. It will likewise provide a clear picture of the journey of your customer to conversions. It aids in creating comprehensive e-commerce reports as well.

Smartlook

This one is yet another fantastic alternative to Google Analytics, allowing you to record users in mobile apps and on websites. It will enable you to generate funnels from any event and also evaluate your success in moving individuals to take action. Its customizable dashboard will provide you with plenty of essential information in just one location. It will be possible for you to choose what events, funnels, and statistics you would like to view and play recordings from the dashboard. Smartlook includes plenty of integrations such as Zendesk, Slack, Mixpanel, Google Analytics, Unbounce, and so on.

Woopra

Woopra will provide you with an eye-catching dashboard with lots of analytics features that will allow you to see instantly what is going on in your website. It will also show you the number of visitors who are online and what they are going through.

The behavioral profile created by the software for every single user and customer deserves special mention. This info can prove to be useful for your online business.

Woopra comes with an extensive range of intriguing features such as tracked categories, blog authors, custom tagging, advanced segmentation, comments, advanced reporting, real-time stats, as well as a live chat feature. Moreover, you will be able to track the activities of your visitors in your online store with the help of this tool.

Chartbeat

This one is a fantastic content intelligence solution which shows information for mobile and desktop users, traffic sources, Twitter links and mentions, top pages, server load, and so forth. Chartbeat likewise provides the scroll mapping feature and the option to observe how your visitors are connecting with your content, plus why they happen to be on your site after all.

It will provide everybody with a comprehensive overview of editorial KPIs, content performance, as well as video content analysis. Its customizable reporting tool will allow you to perform complicated evaluations for your site and your customers and obtain recurring reports by means of email.

Kissmetrics

This tool will be imperative for you in case you like to comprehend the behavior of the consumers in complete depth. It will provide you with all types of basic information that you can expect from a tool like this. Apart from this, you will also be able to choose the type of information you would like to focus on and access that without any problem at all. Probably the most notable benefit of Kissmetrics is that it will be taking your marketing campaign on board which will allow you to optimize your site for getting better profits.

It will be appropriate in case you like to focus on your clients since it aids in conversions. Some other features offered by it happen to be A/B split tests and data segmentation.

Woopra

Woopra will provide you with an eye-catching dashboard with lots of analytics features that will allow you to see instantly what is going on in your website. It will also show you the number of visitors who are online and what they are going through.

The behavioral profile created by the software for every single user and customer deserves special mention. This info can prove to be useful for your online business.

Woopra comes with an extensive range of intriguing features such as tracked categories, blog authors, custom tagging, advanced segmentation, comments, advanced reporting, real-time stats, as well as a live chat feature. Moreover, you will be able to track the activities of your visitors in your online store with the help of this tool.

GoSquared

This particular tool is used for tracking the behavior of the customers. Besides this, the advantage is that it is applicable to websites as well as mobile apps. The software enables you to follow up with anonymous users and thus generate leads while converting them into prospective clients. This is a big plus in the long run.

Another worth-mentioning feature is that it comes with a customer data hub which enables you to group consumer information based on how you like to access the data. It will also be possible to monitor customer behavior in real-time, which is a fantastic way to identify trends for making decisions. Moreover, it can prove to be advantageous once you follow these anonymous visitors.

The application likewise has the facility of a live chat. At present, it is possible for every visitor to become a prospective new customer. It will be feasible for you to respond to any query instantaneously and have a fantastic opportunity for making those conversations.

The application likewise has the facility of a live chat. At present, it is possible for every visitor to become a prospective new customer. It will be feasible for you to respond to any query instantaneously and have a fantastic opportunity for making those conversations.

This tool mentioned here likewise makes its marketing practices automated which implies that there is no need for you to spend a significant amount of investment or time building relationships or retaining customers. Nevertheless, what helps to make GoSquared so popular is that it is 100% GDPR compliant. This feature can be extremely useful in the long run.

Amplitude Analytics

This particular Google Analytics alternative is employed by Microsoft and other large companies. Although it will be performing every single task as expected, it will be doing them in a concise manner. It will be possible for you to track the behavior of the users, evaluate the data, and draw inferences from them. However, it isn't presented in a format which is information-heavy. While it can process massive chunks of information similar to Google Analytics, having the info accessible in a compact form and an intuitive interface helps make it a preferred choice for Twitter and other companies.

Matomo

This one is one more fantastic alternative to Google Analytics which provides a lot of similar features for safeguarding your data and the privacy of your customers. In case you install the application on your server in any location on the planet, you will be getting 100% data ownership. You will come to know where your data has been stored and what exactly is happening to your data without any external influence.

This tool provides an extensive range of features such as the customizable dashboard, A/B testing, form analytics, tag manager, heatmaps, session recordings, and so on.

However, one notable drawback regarding Matomo is that the interface can become extremely congested in case you have lots of information, which can make it extremely complicated to use.