Marketing Data Analytics using Excel

Marketing Data Analytics using Excel

Data is the backbone of the business, and data-driven industries have always invested time as well as effort to decipher the versatile option of the analysis. Modern businesses look towards the tools that offer the ease of doing business and convenience in structuring the data compared to the earlier times. In this regard, the appearance of various tools in the marketing arena has been a boon. However, with the growing demands and the business requirements, obsolete tools have been discarded.

  • Excel is versatile, excellent, and an elegant solution for all of your marketing analytics. Its versatility in the market boasts excellence and transcendence.

In addition to that, it's an easy-to-go tool for all your business needs, whether that be IT, marketing, and data-driven analysis. Ever since introducing the software, it has recorded an appreciable increase in its usability across the business. Initially considered for small-scale business, the software has developed into one of the finest and most essential tools in the industry. Furthermore, it becomes easy to structure, analyze, and frame the data on the software thanks to its convenient design. In a nutshell, it's super easy to navigate across the software.

How can it assist in structuring and market analysis?

Data-driven businesses are empowered by information in general. From the predictions to the current reports, a slight twitch in the data can determine the future of a campaign. So, in this regard, it becomes imperative that an analysis is carried out to decipher the indicators of the company's current and future status. Thorough data analysis will help you ascertain the campaign's impacts, adjust the budget regarding it, and make sure that proper milestones have been set.

This may appear to be a complicated process. However, Excel can make it easier. It's no secret that analytic tools can be pretty complicated. After all, prediction of future trends and assessment of the current isn't convenient. It requires rigorous study of the patterns. However, Excel has been designed keeping in view the requirements of the industry.

Why use Excel for Marketing Analytics

Countless reasons should convince you to use the software. It has satisfied data-driven businesses since the 1980s. However, the software has become much easier and excellent to use with the up-gradation in recent years.


If you are unaware of data analytics, then you must have an idea of its complications. Some trends need to be understood, and complex calculations. This is the first thing that you will notice in Excel. Thanks to its better design and easy-to-use interface, you no longer need coding knowledge. With simple keywords and commands, you can operate the functions without any hassle. It indeed makes the work more enjoyable and less hectic. In addition to that, the organization and categorization inside the application make it an aesthetic choice. It presents data in the most organized as well as professional manner. This is one of the factors that has given it a boost across various businesses.


Excel is the first software that you will need to learn in the analytic field. Whether you're a professional or just starting out, it provides you a much better platform yet convenient to carry out data-related functions.

  • The software is simple and offers an in-depth peek into the world of analysis. Currently, data is the oil, and it needs careful analysis to turn this data into information.

Organizing and summarizing data:

Businesses use tools to turn data into information. This is very important for the sustenance of the company as well as plan for future trends. Whether that be customer reviews or insights, excel is helpful but a solution that makes sense of every trend in the industry. The analysis will include a lot of things. For example,

Investigate the sales of multiple products for each month, or study a marketing campaign.

You will need to analyze the data, decipher the number carefully and columns to make sense of the information. Further, all this will lead to insights that are very helpful in understanding the growth of the campaigns and the business.

Pivot Tables

Now that you have the data, it can be a hectic job if the software doesn't make it easier to navigate. However, Pivot tables assist you in navigating through data with much ease. In addition to that, they organize and summarise the data, so finally, you can get sensible insights. They offer you various data-related functions such as counting, summing, statistics, and array. Besides that, the pricing is an issue for a manager that needs to be understood at its face value. For this, you will need to have an idea of the demand curves.

You can consider pricing as an integral part of marketing analytics. In this regard, you are to concentrate on two parameters.

  • Linear Demand Curve: This demonstrates the unswerving interconnection between price and demand.

However, the Power Demand Curve is the curling between the two. Excel helps you with the two patterns.


Forecasting is a critical task in marketing. Various variables need to be put in the summarisation to make sense of the data. Irrespective of the trend or the effect you are studying, the tool helps you cement the connection between various dots.

In this regard, Linear and Multiple Regression models are a medium to understand and study the impacts of various such variables that are crucial. It comes as an add-on in Excel.

In addition to that, customer requirements and preferences are essential aspects of a business. Consider a situation where two similar products are in the market, and the customer's response varies with every product. This analysis will establish the appeal of a particular product.

Valuation of the customer:

The goodwill a business earns in the market is irreplaceable and incomparable with anything else. The top quality of a business is to identify the factors that can lead to customer satisfaction. So, in this regard, the company carefully analyses the customer lifetime value through various variables. With proper data analysis, the calculations and the final insights will be helpful to bring more value to the business.

Monte Carlo Simulation:

The present trends can dramatically impact the processes in the future. However, some occurrences and factors will impact the product's price and value. Monte Carlo Simulation comes into use when the process is unpredictable. In this regard, it helps to ascertain the profitability of a particular event or product.

So, if you are introducing a new product in the market, and it's most likely to be impacted by unpredictability, and a market scenario, in such a case, Monte Carlo is used. This will help to analyze the impact of the various variables on the product's value and price.

Complex Data Analysis?

A company may be indulged in various and multiple processes. Hence, you will be required to compare, analyze, structure, or view them. Excel has an apt organization for such complex situations and comparisons. Add-on in the software will offer you a centralized platform to bring all this in one place and analyze it carefully. In addition to that, the Dashboard will help you customize and compare with much sophistication.

This makes the whole issue of complicated data analysis resolved. However, this may include a little knowledge of the add-ons. However, you will still find the software catering to your requirements.


Businesses use various tools for summarising, organizing, pulling, and comparing data. However, complex calculations and a thorough understanding of the market trends need specially designed software. Marketing Data Analysis with Excel makes the complex situation more appealing. The big-names have moved to excel for their data-driven works, which has further boosted its name. In addition to that, the software will extract data from various websites and other platforms in a hassle-free process. It also helps you compare, analyze, view, and pull up all the data on one sheet.

The centralization of the various sorts of data into one sheet will allow you versatility in analyzing. Besides that, Excel makes sense of the data by customizing and organizing it into a readable insight. You can customize data, columns, calculate accurately, and study data to produce a visualized insight finally. Finally, a thorough analysis of the marketing data will entail the rigorous research of the data and its transformation into information that excel makes possible.

In addition to that, the better analysis you have at your hands will mean better products, predictions, and planning. Businesses depend on the data that is provided as well as procured by them. This can be anything. However, it won't be deciphered and summarised without analyzing carefully. Moreover, the comparison of various market trends, campaigns, and various other things is a must. The detailed data can be viewed, compared, organized, and structured from various platforms to analyze on excel finally. This cuts the time and effort invested in the analysis. So, in that regard, Excel is one of the best and most convenient tools that will make your marketing Data Analytics excellent.